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INTEGRATED MARKETING

PUBLIC RELATIONS

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Are you wondering why your business isn’t standing out from the crowd?  Do you need a strategy that will tie in your advertising campaigns with your in-office material?

 

Is your content marketing planned in advance or done on a whim?

 

MD Integrated Marketing’s consulting services can help you tie in your marketing campaigns with your in office messaging.

HAVE YOU DETERMINED WHO YOUR

TARGET MARKET IS?

 

WHAT IS THE BEST WAY TO REACH THEM?

IN 2011 AND 2012 PRSA, PUBLIC RELATIONS SOCIETY OF AMERICA, LED AN INTERNATIONAL CROWD SOURCING CAMPAIGN AND PRODUCED THE FOLLOWING DEFINITION:

 

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

 

After a company's logo is finalized (logo design is also a service we offer here at MD Integrated), it is time to bring awareness to the business' product(s) or services. A public relations campaign can bring awareness and a favorable image through articles found in relevant media outlets. Once these articles are in the media channels, they are monitored for comments about the company to be used in formulating future publicity projects. Publicity is created to build goodwill of a company's image and brand through community and/or special programs and events.

 

Public relations also involves managing crises that threaten the company's image, helping to keep negative perceptions of the company from emerging. If this does happen, a public relations campaign will create and implement a plan to show the public and target audience all the moral features of the company.

 

At MD Integrated we will do more than push out press releases; we will organize outreach campaigns to expand your brand in different target markets, and we will effectively communicate how your product(s) or services will benefit the public.

 

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