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INTEGRATED MARKETING

RADIO ADVERTISING

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Are you wondering why your business isn’t standing out from the crowd?  Do you need a strategy that will tie in your advertising campaigns with your in-office material?

 

Is your content marketing planned in advance or done on a whim?

 

MD Integrated Marketing’s consulting services can help you tie in your marketing campaigns with your in office messaging.

HAVE YOU DETERMINED WHO YOUR

TARGET MARKET IS?

 

WHAT IS THE BEST WAY TO REACH THEM?

RADIO ADVERTISING IS THE ABILITY TO REACH THE GENERAL PUBLIC AT RELEVANT TIMES AND PLACES. RADIO IS AN ENVIRONMENT WHERE LISTENERS FORM RELATIONSHIPS WITH THE PERSONALITIES/HOSTS THROUGHOUT THE DAY.

 

Radio allows the advertisements to be front and center of the listener’s attention. In fact, a study showed that radio increases online brand browsing. The most important factor of radio advertisement is the frequency at which the ads play. Having an ad schedule allows your message to appear often as listeners tune in and out or change stations.

 

Because radio is flexible, campaigns can be booked on air within a 24 hour time period. This makes it easier to make immediate changes to a campaign’s ad in response to target market research or audience comments.

 

The audiences for radio is divided into gender and age ranges, 18-34, 18-49, 25-54, 45+ and so on, and each station delivers to a specific audience. We will determine the best station for your target audience. Once your ad is airing, we can then look to build a relationship with the radio personality so they can become an ambassador for your product(s) or services.

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